On Corporate Transparency

April 4, 2007

The Washington Post recently redesigned its Web site home page. The editor’s note explains it in detail. Now, I don’t know the site well, so I have no opinion about it. But the comments to the editor’s note are a near unanimous “hate it”. Maybe it’s just that Web users hate change (more on that later), but given the volume and detail of the protests, I’m tempted to think otherwise.

What grabbed me, though, was one user’s comment:

Am I the only one who finds it offensive that the Post asks for comments on the site and then doesn’t bother to respond to anyone here, even thought there’s been a virtual tidal wave of complaints? Why bother asking our thoughts if they’re not going to bother listening or responding? That bothers me almost more than the redesign itself!

Posted by: Alison | April 4, 2007 01:29 PM

People have come to expect that companies and (especially) Web sites will read, respond to, and even implement their comments. I’m one of them.



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